A blog is a section of a website, made up of topically related blog posts (like journal entries). Blog posts are usually listed in reverse chronological order with the most recent blog post appearing first. If you have a small business website without a blog then you are seriously missing out! Think of your blog as your greatest and most affordable marketing tool. A blog drives traffic and leads/sales. A blog gives your company a voice, it creates a place where you can tell your company’s story, share your expertise and engage with your customers.
Taking on a blog is a large commitment when it comes to things like writing, editing posting and promoting but the benefits that it can have on your company are HUGE! Is starting a blog something you’d be interested in?
What topics would you want to write about in your blog? What types of information would your clients be interested in?
If required we can provide assistance in creating and implementing a content marketing plan. Just let us know that you’re interested and we’ll get in touch with you to help you start setting up a plan.